On September 24, 2025, the new edition of the Designer’s Club, dedicated to the topic “Redesign”, was held at Hyperspace Social Tech Hub. The event, organized jointly with the Association of Interior Designers in Bulgaria (AIDB) and Partners, brought together interior designers, architects, students and company representatives to discuss the wide application of redesign – from the renovation of furniture and objects, through the transformation of mass-produced products, to the complete rethinking of spaces.

Event photographer – Desislava Todorova, Kadar Media

Inspiration and innovation

The program offered a rich combination of inspiration, experience and best practices:

Ralitsa Ivanova, Product Manager at Partners, presented innovations in 3M DI-NOC architectural solutions, which enable impressive and sustainable interior transformations.
Christian Duikaerts, an expert with many years of experience in the field of digital technologies and branding, revealed new perspectives in his presentation Rebranding for all spaces

Discussion and practical experience

After the lectures, a panel discussion on the topic of “Redesign” was held, in which arch. Denitsa Knyazhevich from Studio Nesta, arch. Boyan Kostadinov from atelier boykott, Zhaneta Atanasova from Atelier Upgrade and Daniela Kostova from Vavakada RE took part. The discussion was moderated by Rada Boneva from Thrift Sheep. The participants discussed redesign as part of a sustainable interior approach, the transformation of finished products into unique and aesthetically provocative solutions, as well as its role in rebranding and adding value for investors.

Cocktail and networking

The evening concluded with a cocktail reception and opportunities for informal conversations among the participants – a time to exchange ideas, create partnerships and discuss potential projects.

It was a pleasure for us at Partners to support the event and contribute to an inspiring meeting between sustainability and creativity. We look forward to the next editions of the Designer’s Club, which will continue to inspire and enrich the professional community.