Photo: Yettel
In recent years, the topic of accessible environments has gone beyond regulatory requirements and has become a key element of sustainable business development. More and more companies are realizing that true innovation is not measured solely by technology, but by the ability to create spaces where everyone can navigate, interact, and be independent.
This is also the approach of Yettel Bulgaria, who consistently work to create more inclusive retail environments for both their employees and customers.
Tactile Solutions – Small Changes with a Big Impact
One of the most significant steps in this direction is the implementation of tactile strips in retail interiors. To date, nearly 30 Yettel stores in Bulgaria have adopted these solutions.
These specialized floor elements are designed to assist people with visual impairments, allowing them to navigate spaces independently and safely. Through different textures lines and raised dots tactile strips provide clear guidance that can be “read” by touch or with the help of a cane.
The result is greater independence for users and a significantly improved customer experience.
At the heart of this solution is the 3M™ Stamark Visual Guidance Solution for Visually Handicapped People, supplied by Partners. This is a high-quality tactile navigation system designed specifically for high-traffic indoor spaces. The solution stands out for its durability, excellent adhesion, and clearly recognizable relief, ensuring reliable orientation for people with visual impairments. Thanks to its precise design and proven 3M quality, the product guarantees long-term effectiveness and safety in a retail environment.
From Idea to Implementation: International Experience and Local Expertise
Implementing the project required not only vision but also solid technical preparation. Choosing the right solution involved an in-depth process of research, testing, and coordination across multiple teams.
The project drew on best practices from markets such as Austria and Israel, while selecting the most suitable solution from 3M’s portfolio required combining international know-how with the specific requirements of the local environment.
A key factor in the project’s success was the collaboration of all participants:
- Yettel teams, dedicated to creating a more accessible environment;
- Partners Ltd., providing expertise in selecting materials and solutions;
- Mundus Services, ensuring precise and professional installation.
More Than a Project – An Industry Example
By implementing tactile solutions in its stores, Yettel Bulgaria positions itself among the pioneers in Europe for integrating such systems into retail interiors. This sends a strong signal to the entire industry that accessibility should not be an add-on, but a standard and that businesses have a real opportunity to improve quality of life through targeted, well-executed solutions.
At Partners, we believe that valuable projects go beyond purely business objectives. Projects that create better environments, better experiences, and more opportunities for people. Such initiatives demonstrate that the future of the industry is not only in new technologies but in their meaningful application for accessibility, inclusion, and real change.
If you have a project and need a reliable solution, get in touch with us.
